Digital
— Campaign, brand, and print design for live events, healthcare, and television. Currently designing for Long Island University's Tilles Center.
Designer
I’m Nick, a digital designer
I’m Nick, a digital designer
passionate about creating
passionate about creating
impactful designs that blend
impactful designs that blend
aesthetics with usability.
aesthetics with usability.
I design the things that get people to show up — campaigns, brand systems, websites, and printed collateral. Right now that means 50+ campaigns a year for Long Island University's Tilles Center, brand and collateral work for a senior living organization in New Jersey, and a program booklet for a television pilot in development. I work from the numbers as much as the layout: click-through, conversion, and what actually moved.
Selected
Work
— Campaign systems, brand identities, and printed collateral for performing arts, healthcare, and television. Each one started with a business problem, not a blank canvas.
My
Expertise
The disciplines I work in, and what each one has looked like in practice.
Brand Identity
Brand Identity
—I build and hold complete visual systems: logo usage, color, typography, and the rules that keep them consistent. At Tilles Center that means one brand carried across email, social, print, signage, and web for 50+ campaigns a year.
Graphic Design
Graphic Design
— Marketing collateral, web visuals, and digital advertising built to be read fast and stay on brand. Brochures, social graphics, and email campaigns on short turnarounds — most recently a full print and digital library built from scratch for a senior living organization.
UI/UX Design
UI/UX Design
— Interface and flow design grounded in what the data says. I've structured HIPAA-compliant landing pages that make complex healthcare content usable, and designed an end-to-end conversational UX system — intents, dialogue flows, fallback logic — for an AI ticketing assistant.
Typography
Typography
— Strategic hierarchy and refined placement, so type leads a composition instead of decorating it. Most visible in long-form editorial work: a 10-page program booklet built in InDesign and delivered press-ready.
Informational
Informational
— Information architecture as both structure and expression. Placement and scale that create rhythm, clarity, and authority — whether that's a healthcare landing page simplifying dense content, or a multi-page program that has to stay readable in a dark theatre.
Social Graphics
Social Graphics
— Branded social graphics and short-form video built for the feed. Designed and measured across 10+ channels, with layout and messaging variants tested against performance data.
